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中国DOS联盟论坛 » 贴图灌水、文学娱乐专区 » [Repost] A must-read for PR people: the ultimate model IT ghostwritten promo piece View 777 Replies 1
Original Poster Posted 2003-08-05 00:00 ·  中国 湖北 武汉 电信
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Company X would never be a crooked business that deceives consumers. We know the weight of the word “integrity.” When users hear the name Company X, they all give a thumbs-up: Company X, well done! The backbone of the nation!

Now every day at the B Computer sales counters, there are huge crowds all scrambling to buy B Computer. Because sales are so hot, it is often out of stock. Some people even arrive at the dealership at 5 in the morning, waiting for the store to open. Those who manage to buy one are overjoyed, while those who fail to get one leave crestfallen. In order not to disappoint the broad consumer base, our production workshops are working overtime day and night. The workers all say: Being a little tired is nothing—as long as the customers are satisfied, it’s worth it! There was one customer in Xinjiang who urgently needed a B Computer, but it was sold out there too. When he heard Guizhou had stock, without a second word he immediately got on a plane to Guizhou. The B distributor in Guizhou specially saved one unit for him, and when he heard that this dealer had actually given him the machine that had been reserved for his son going off to college, this strong Uyghur man shed tears of emotion and said with a choked voice: Company X is just too good!

Now in front of Company X product sales outlets, you can often see people consciously lining up in long queues to buy Company X motherboards and graphics cards. Among the crowd in line, there are often familiar faces—they are from PC assembly companies. They say: Using Company X boards for assembling PCs is reassuring; there’s basically no need even to inspect the machine, it’s just that we have to line up all day. We explain to them: In our eyes, ordinary consumers and system builders are both our gods, and we can’t shortchange either side.

Outside the production workshop, you can see vehicles from all over the country waiting to pick up goods. But because sales are too good, some companies often wait many days and still don’t get the stock they want. Some people try to get General Manager Wu to sign approval slips, but the sales director says: It’s no use asking anyone—we treat everyone equally! This is Company X, the backbone of China’s national industry!

Excellent product quality, the finest employees, Company X standing at the summit of China’s IT industry.

Those who curse Company X and say it’s bad, let me ask: have you actually used Company X’s products? The performance of our products can stand the test of time and of users. I have a friend, an expert among DIY experts, who has assembled no fewer than a hundred PCs for others. When I used to recommend Company X products to him, he always dismissed them and made baseless accusations against Company X. It just so happened that this year he wanted to build himself a new computer. I recommended Company X’s B Computer to him, and after my efforts he bought it. As soon as he tried it out at home, Company X’s outstanding performance left him astonished. He immediately called me and said: “I’m sorry! All the bad things I used to say about Company X were because I lightly believed the rumors online. I take back what I said, and please accept my sincerest apology!” From then on, this friend told everyone he met that Company X was good!

Why does the number of Company X users always increase geometrically? Because we know that the best image is not in advertisements, not in the media, but in the hearts of users! Among the people who have used Company X computers, not a single one says they are bad, and at the same time they help recommend our computers to the people around them. That is why our sales have been rising so rapidly.

If the facts above still aren’t convincing enough, then let’s look at a set of benchmark data provided by our colleagues in the technical department. These are solid, hard numbers, impossible to fake. Our configuration scored an outstanding 9580 points, while the ASUS system, whose price far exceeded ours, scored only a pitiful 6 points! With equipment priced far below the ASUS configuration, we achieved results 1600 times better than an ASUS computer. This cannot but be a source of pride for Chinese people!?(Bump, in your eyes, isn’t Taiwan part of China?)

Now let’s take another look at our top-class after-sales service. Here, I don’t want to say too much. Please just look at these two examples:

Example a:

One customer bought our LCD computer. Half a month later, he called us and said there was a problem with the LCD monitor. When our service staff went to take a look, there was actually nothing wrong with the LCD monitor. It turned out the customer had noticed one dead pixel near the lower-right corner of the screen, close to the edge. As everyone knows, dead pixels on LCD monitors are unavoidable. State regulations specify that fewer than 5 dead pixels still meets quality standards. Our monitor was already far better than that standard. However, at the customer’s request, we still replaced the monitor for him. The customer was extremely satisfied and repeatedly thanked our after-sales staff and Company X.

Example b:

One day we received an elderly man who came to buy a computer. After asking him about it, we learned that he was the principal of a Hope Primary School in a remote area, buying a computer so the elementary school students could learn computers. We recommended our 4888 LCD computer to him—after all, eyesight is very important for children. Then we ran into a difficult problem: that school was in an extremely remote area, and there were almost no people there who understood computer technology. So our technicians helped the old principal deliver the computer to the school, installed the Windows operating system for them free of charge, and carefully, conscientiously installed all the hardware drivers. They also helped them dial up to the Internet. Finally, when the children tried going online, their excited expressions could not be hidden. The teacher asked the children: “What kind of people do you want to become when you grow up?” The children all rushed to answer: “We want to become people like the uncles from Company X!” Our colleagues were so moved that they shed tears. After coming back, he said to me: “This time, as a business deal, we came out behind, but when I think about the huge contribution we made for those children, all the hardship was worth it.”

These are our outstanding employees. With employees like these working so hard, how could Company X not become the best computer company in China?!

The best computer company in China, a world-famous IT enterprise internationally!

Company X has always upheld the important mission of "building a business through technology, repaying the nation through industry." Under the guidance of the development strategy of "one center (economic benefit), two markets (international and domestic), three major transformations (toward industrialization of high technology, toward capital- and knowledge-intensive development, and toward a modern enterprise system)," it has persisted on the road of brand manufacturing, worked hard in pioneering efforts, and with its strong capabilities and outstanding quality, successfully ranked among the top three in the domestic computer parts industry. It has especially achieved remarkable results in the development of high-performance computer boards and cards, creating a hardware brand of our own for the Chinese people, with technology leading the international level.

We have already become the best in China. Next, we are going to enter the international arena. In just a few more years, we will be able to finish off the world’s biggest computer companies, Dell and HP, and then we will surpass intel, Microsoft, and Apple. At that time, all Chinese people will proudly be able to say: “The world’s most advanced computer technology is in China!” And to accomplish all this, what we need is just a little support from you, to give us the motivation to keep striving, rather than endless slander. You should know that the development of China’s IT industry owes a huge contribution to our Company X. We are leading all domestic manufacturers in challenging the big international corporations, and we have already achieved success again and again. We thank all users for their enthusiastic support, and at the same time hope everyone can continue supporting us as always!
弄花香满衣,掬水月在手。
明月鹭鸟飞, 芦花白马走。
我自一过后,野渡现横舟。
青云碧空在,净瓶水不流。
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Floor 2 Posted 2003-08-05 00:00 ·  中国 河南 驻马店 联通
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If I started a company, I’d definitely do it this way too.
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