It is well - known that Yao Ming is the image spokesperson of China Unicom's New Timespace CDMA. However, although Yao Ming's image has brought many benefits to China Unicom, it doesn't seem that China Unicom has brought many benefits to Yao Ming. After years of development, CDMA still hasn't brought the expected business and fashionable feeling to the public. Instead, the signal of CDMA is bad, and the network often breaks down, which can often be seen in the news. These negative news not only affect China Unicom's image, but also may have an impact on the image of the spokesperson Yao Ming.
In the advertisement that Yao Ming shot for CDMA, Yao Ming always uses his signature smile to tell consumers: I love New Timespace. This is sending a signal to consumers: Yao Ming uses CDMA and trusts CDMA. However, in May 2003, the Laureus Award, known as the "Sports Oscar", was announced in Monaco, and Yao Ming won the Best Newcomer. "Titan Sports" reported this news and accompanied a photo of Yao Ming holding a mobile phone reading a text message, with a caption saying "This should be the most expected message that Yao Ming, who is training in Qinhuangdao, hopes to receive." Unfortunately, the mobile phone Yao Ming was holding was a Nokia 7650. At that time, the Nokia 7650 supported the GSM/GPRS network. Both China Mobile and China Unicom had GSM networks. So, although it was impossible to judge which operator's network Yao Ming was using through the picture, the Nokia 7650 in fact could be seen as the first mobile phone sold in the Chinese market to cooperate with China Mobile's "MMS" business in 2002. It not only definitely didn't support the CDMA network, but also the services it could carry formed a direct competition relationship with the services of China Unicom's CDMA network.
So, the only thing that can be certain from that picture is that Yao Ming, who is the spokesperson of China Unicom's New Timespace, didn't use the CDMA network. The person who should use the CDMA mobile phone most didn't use it, which can't help but make people feel that the cooperation between Yao Ming and China Unicom is a failure. Yao Ming tells consumers "I love New Timespace", but he himself doesn't use New Timespace. Will he also be regarded as a "cheat" to consumers?
In the advertisement that Yao Ming shot for CDMA, Yao Ming always uses his signature smile to tell consumers: I love New Timespace. This is sending a signal to consumers: Yao Ming uses CDMA and trusts CDMA. However, in May 2003, the Laureus Award, known as the "Sports Oscar", was announced in Monaco, and Yao Ming won the Best Newcomer. "Titan Sports" reported this news and accompanied a photo of Yao Ming holding a mobile phone reading a text message, with a caption saying "This should be the most expected message that Yao Ming, who is training in Qinhuangdao, hopes to receive." Unfortunately, the mobile phone Yao Ming was holding was a Nokia 7650. At that time, the Nokia 7650 supported the GSM/GPRS network. Both China Mobile and China Unicom had GSM networks. So, although it was impossible to judge which operator's network Yao Ming was using through the picture, the Nokia 7650 in fact could be seen as the first mobile phone sold in the Chinese market to cooperate with China Mobile's "MMS" business in 2002. It not only definitely didn't support the CDMA network, but also the services it could carry formed a direct competition relationship with the services of China Unicom's CDMA network.
So, the only thing that can be certain from that picture is that Yao Ming, who is the spokesperson of China Unicom's New Timespace, didn't use the CDMA network. The person who should use the CDMA mobile phone most didn't use it, which can't help but make people feel that the cooperation between Yao Ming and China Unicom is a failure. Yao Ming tells consumers "I love New Timespace", but he himself doesn't use New Timespace. Will he also be regarded as a "cheat" to consumers?
